Hong Kong's major household goods chain 日本城 announced in July that it would change its name to 「真好城」. The name of the chain, which operates approximately 260 stores in the Hong Kong market, will be changed.
Hong Kong's major household goods chain 日本城 announced that it would change its name to 「真好城」. The announcement concerns a rebranding of its name in the local market and could affect the operation of its stores going forward.
The name-change announcement was reportedly made in July, and attention is focused on how the brand will develop from here. Details of the official release are not specified in the article.
The chain operates approximately 260 stores in Hong Kong and promotes quality, primarily through Japanese products. Reactions in the local market to the name change and developments in its sales strategy are expected to be reported in the future.