In summer 2026, 6 brands offering Tsukimi burgers and seasonal menu items successively launched new products. Bikkuri Donkey, KFC, ZETTERIA, PIZZA-LA, Wendy's First Kitchen and First Kitchen all ran Tsukimi campaigns. This is a short lead of approximately 80–120 Japanese characters conveying facts only.
Bikkuri Donkey launched 2 limited-time burger dishes topped with eggs and 1 side dish as part of its “Tsukimi Hamburgers for Japan’s Autumn” campaign. The 3 items, Teritama Mayo Burger Dish, Bacon Egg Bene Burger Dish and Teritama Mayo Potatoes, debuted on 26 August.
KFC is running its “Torori Tsukimi” series. In addition to the Torori Tsukimi Fillet Burger, Torori Tsukimi Twister and Mochi and Rich Custard Tsukimi Pie, it launched the new Torori Tsukimi Japanese-Style Chicken Cutlet Burger with Overflowing Tartar Sauce and Torori Triple Tsukimi Japanese-Style Chicken Cutlet Burger with Overflowing Tartar Sauce. Launches on 26 August.
ZETTERIA is launching the first installment of its Tsukimi Burger Fair, offering the signature Zettai Tsukimi Burger along with the Tsukimi Burger, Tsukimi Cheeseburger, Tsukimi Shrimp Burger, Tsukimi Morning Muffin, Double Zettai Tsukimi Burger and Triple Zettai Tsukimi Burger. Launches on 26 August.
PIZZA-LA is launching the Mochitto Japanese-Style Quarter and Sakura Tsukimi Pie. The Japanese-Style Quarter is a quarter pizza featuring 4 flavors in one pie: mentaiko, teriyaki, prosciutto and kalbi. The Tsukimi Pie is a Japanese-style dessert filled with chunky red bean paste and shiratama rice dumplings. A Tsukimi Set is also launching at the same time. Launches on 19 August.
Wendy's First Kitchen is launching its Tsukimi Mocchi series, including the NY Tsukimi Mocchi Burger Double, NY Tsukimi Mocchi Spicy Chicken Fillet Burger and Jr. NY Tsukimi Mocchi Burger. Launches on 27 August.
First Kitchen is launching its Tsukimi Mocchi series, including the Mentai Tsukimi Mocchi Smash Burger and Tsukimi Mocchi Tatsuta Chicken Burger. Launches on 27 August.