Korea’s leading beauty and health platform, Olive Young, has adopted Moloco Commerce Media. The company aims to drive results through AI-powered product discovery and content-native advertising.
Korea’s leading beauty and health platform, Olive Young, has adopted Moloco Commerce Media. The adoption is expected to advance AI-powered product discovery experiences and the operation of performance advertising with a content-native feel.
The company says it is emphasizing the trust and transparency at the foundation of its strategy, which combines AI technology with smart technology, and aims to form a mutually beneficial commerce media ecosystem. Consumers will be able to find products that interest them more easily. Although details of subsequent developments are not provided in the main text, it describes specific initiatives enabled by the adoption.
As an impact of campaigns for new products, the purchase rate is reported to have increased by an average of 14%. The initiatives using Moloco’s technology appear to be strengthening the connection between the product discovery experience and purchasing behavior.