The previously unannounced new SwitchBot hub, “SwitchBot Hub 4,” has gone on sale at the SwitchBot Official Store on Rakuten. The price is ¥19,980 including tax, and the official page lists 13 November as the release date.
The article reports that, although SwitchBot had not officially announced the SwitchBot Hub 4, a product page appeared at the SwitchBot Official Store on Rakuten, followed by the start of sales at physical stores in the early hours of the 14th. Although the release announcement was delayed, the key point is that customers can now complete the purchase of the actual product.
The price of the device is reported to be ¥19,980 including tax, an increase of ¥3,000 from the previous-generation SwitchBot Hub 3, which was priced at ¥16,980. The new model features a 2.8-inch IPS color display, AI voice interaction called “Hello Kata” using omnidirectional dual microphones, and support for the latest Matter 1.3 standard.
SwitchBot Hub 4 is positioned as the flagship of the SwitchBot Hub series and became available with its official launch at the official store. The article also includes a link to the Rakuten product page and several related images.
The SwitchBot Official Store had previously reported the appearance of the product page, and the latest release is said to have led to the purchase of the physical product.