Noir Maison, Inc. and the Japan Pickleball Promotion Federation (JPPF) announced a business partnership. Leveraging Noir Maison's creator network of approximately 5,000 people, they will step up efforts to promote pickleball through social media, events and casting.
Noir Maison and JPPF will begin a business partnership aimed at raising awareness of and promoting pickleball in Japan. The two organizations will jointly promote information dissemination via social media and YouTube, trial sessions, events and tournaments, influencer casting, and corporate tie-ups.
As a newly established organization, JPPF will begin efforts to develop pickleball into a sports culture open to everyone, regardless of age or experience, rather than limiting it to competitive players. It will promote trial sessions and events, community building and media initiatives, with the aim of creating a new culture spanning sports, fashion and wellness.
Noir Maison's creator network has grown to approximately 5,000 members, and the company has developed brand PR, casting and ambassador initiatives. Through this partnership, it will apply its expertise to the sports sector and promote new forms of promotion in collaboration with creators.
JPPF will recruit pickleball influencers nationwide, including beginners and creators from other fields, rather than limiting participation based on skill or competitive experience. It will expand the network through information dissemination using social media and YouTube, as well as the planning and promotion of tournaments and events.