Starbucks, which is performing exceptionally well, has reportedly been moving toward a sale of its Japan business, with concerns raised about a brand crisis following an investment fund's acquisition. Attention is focused on what happens next.
The article examines the possibility that Starbucks may sell its Japan business, citing changes in brand strategy following the acquisition as background.
It introduces views that concerns over a listing and product quality may arise after the investment fund's acquisition, and discusses the exit strategy and succession issues.