T. HASEGAWA CO., LTD. is supporting “Delicious Smells, Delicious Aromas,” a special exhibition by traditional Japanese confectioner Toraya, and will create panels illustrating how the sense of smell works. The exhibition will be held at the Tokyo Midtown Store Gallery from 23 October 2026 to 24 February 2027.
T. HASEGAWA CO., LTD. supported “Delicious Smells, Delicious Aromas,” the 54th special exhibition hosted by traditional Japanese confectioner Toraya, by creating panels for the exhibition. The panels use illustrations to explain how people perceive aromas and how the sense of smell is processed in the brain. The exhibition will run from 23 October 2026 (Friday) to 24 February 2027 (Wednesday) at the Tokyo Midtown Store Gallery, located at 9-7-4 Akasaka, Minato-ku, Tokyo, on the first basement floor of Tokyo Midtown Galleria.
T. HASEGAWA CO., LTD. was responsible for creating panels illustrating how the sense of smell works and will provide information to help visitors understand the mechanisms through which aromas are perceived. Founded in 1903 and established as a company in 1961, the company is a comprehensive flavor and fragrance manufacturer headquartered in Chuo-ku, Tokyo, engaged in the manufacture and sale of flavors, fragrances and food additives.
In line with the exhibition’s theme, T. HASEGAWA CO., LTD. will help convey the scientific background of aromas to visitors by preparing materials designed to deepen understanding of the human sense of smell and how the brain functions.