The absence of a Samsung booth at IFA, which opened in Berlin, attracted attention, prompting reports that Japan's position as an electronics powerhouse is weakening. Meanwhile, reports described a shift toward China taking the lead in the market.
IFA, Europe's largest consumer electronics trade show, opened in Berlin in September, with no Samsung booth on the exhibition floor. This focused attention on the exhibition lineup.
The article presents the view that Japan is no longer able to maintain its former position as an electronics powerhouse, while also introducing analysis of the changes in Japan's standing.
The view that China is strengthening its dominance in the consumer electronics market was also presented, drawing attention to the market structure going forward.