株式会社リンクス combines web marketing and factoring, using its “資金調達コンシェル®” (Funding Concierge®) service to support the corporate growth cycle by converting prospective customers acquired through advertising into funding. It helps bridge working-capital needs until payment is received through the early collection of accounts receivable.
As the global advertising market expands through digitalisation, total advertising expenditure in Japan has also increased, with internet advertising accounting for more than half of the market for the first time. As the relationship between advertising and customer touchpoints evolves, 株式会社リンクス has announced a policy of combining planning, copywriting, design, website development and advertising operations, while also designing the customer service experience.
The company was established in 2012 and moved to its current structure following a business integration in 2018. By combining web support and factoring, it has adopted a business model that links customer acquisition through advertising with the collection of sales proceeds across the time cycle of corporate activity, supporting a virtuous growth cycle. Factoring facilitates the conversion of accounts receivable into funds by purchasing them before payment is received.
The factoring service “資金調達コンシェル®” (Funding Concierge®) allows accounts receivable to be transacted through two-party or three-party structures, with fees starting at 1.5%. Actual fees and purchase terms vary depending on screening and the contract, however, so the final amount received, notification procedures and responsibility in the event of non-collection should be confirmed.
The Financial Services Agency explains factoring legally as the purchase and sale of receivables, while warning that transactions with the substance of lending may be subject to the Money Lending Business Act. Transparent contract terms and operations therefore affect credibility. 株式会社リンクス distinguishes itself by linking advertising and funding, supporting clients through a single process from building awareness to receiving payment.