ヒューリックホテルマネジメント has adopted CIERTO as a digital asset management solution to centrally manage photographic assets across all its facilities. The solution will streamline the search and reuse of extensive photographic assets, accelerating public relations and promotional activities.
ヒューリックホテルマネジメント is moving ahead with efforts to centrally manage photographic assets across all its facilities and has adopted the digital asset management (DAM) solution CIERTO. This is expected to consolidate the organization and search of on-site photographs and archives, while also supporting the reuse of these assets.
The decision to adopt the solution was made to centralize photographic assets and enable their cross-functional use. The company is reportedly aiming to improve asset management efficiency by leveraging CIERTO’s functionality.
ビジュアル・プロセッシング・ジャパン is involved as the provider and is reportedly responsible for supporting the implementation of the DAM solution.
The initiative is intended to accelerate public relations and promotional activities, with the aim of speeding up information dissemination by improving asset searchability and promoting reuse.