The popular BERG brand is reported to have withdrawn its store from Rakuten Ichiba. Other withdrawals from Rakuten Ichiba have also been reported as cases involving a review of sellers’ choice of sales channels.
The reported withdrawal of BERG’s store from Rakuten Ichiba has been highlighted amid coverage concerning drones. This is said to have brought into sharper focus a trend of businesses discontinuing their presence on Rakuten Ichiba. The article suggests that a review of corporate principles and market strategy may be among the factors behind the withdrawals.
It also introduces examples of other businesses leaving Rakuten Ichiba. クアトロガッツ and 通販生活 are cited as businesses reportedly considering withdrawal, pointing to instances in which corporate principles influence the choice of sales channels. Oricon is cited as the source of the coverage.
The article also states that, behind the news, Rakuten is moving to support the introduction of the HX-2 attack drone for the Ministry of Defense. This suggests that a company’s business scope and policies may be linked to decisions concerning its store presence.