According to a survey released by KANEKA CORPORATION on 5 November, sunscreen and UV care ranked first among women’s skin-care priorities over the past year, while the concerns reported tended to differ between women in their 40s and older and those under 40.
The survey was conducted in September among 800 women in their 20s to 50s. Among women in their 20s and 30s, acne and blemishes ranked first, while women in their 40s and 50s tended to prioritise improving dark spots and dullness and achieving a brighter complexion. The top skin-care practice newly started or given greater emphasis over the past year was thorough sunscreen and UV care, at 39.9%, followed by sheet masks and facial packs in 2nd place and exercise and hair straightening in 3rd. Taking supplements ranked 4th among women in their 30s. Intent to practise “multitasking care” while out was 63.8%. The top beauty items respondents wanted to carry were mist toner and moisturising products, followed by snacks, gummies and chocolate containing beauty ingredients in 2nd place, and supplements in 3rd.
The company noted that concerns related to skin hydration are common, and expects the importance of products that enable convenient care to continue growing for busy consumers.