The Monogatari Corporation operates more than 900 locations in Japan and overseas under multiple brands, including Yakiniku King, and its ROE is rated at 20% on the combination of efficient management and pricing strategy.
The Monogatari Corporation operates multiple brands, including Yakiniku King and Marugen Ramen, in Japan and overseas, with its store network exceeding 900 locations.
The company's strength is said to lie in the coordination among its brands, which it operates in-house. For example, accelerating store openings in a particular region can lead to competition among its own brands.
Operations centered on efficient management are cited as a factor that has raised ROE to 20%, with practices such as cost control and margin improvement receiving positive evaluations.
This feature examines the characteristics of The Monogatari Corporation through the lenses of multilabel expansion and pricing strategy, and presents the views of experts from the corporate research department.