Yoshinoya and Sanrio's Hello Kitty have launched their 10th official online-store campaign. As the first release during the campaign, a collaboration set with Shiroyuki dishcloths will be sold, and a giveaway will give 50 purchasers the chance to win Arita porcelain bowls.
YOSHINOYA HOLDINGS CO.,LTD. announced that it will hold a collaboration campaign with Hello Kitty through its official online shop and e-commerce marketplace stores from 1 October at 10:00 to 30 November at 10:00. The campaign, the 10th collaboration, includes details of the campaign period and sales channels.
As the first release of the campaign, a collaboration set featuring an original-design Shiroyuki dishcloth will go on sale. The design has a Yoshinoya logo and Hello Kitty's twin sister Mimmy, and the product is intended both for use as a kitchen item and to provide a pleasant feel against the skin.
Examples of sets containing the dishcloth include several frozen gyudon-based sets: 10 packs of gyudon topping plus a dishcloth for ¥4,644, five packs of gyudon topping, two packs of butadon topping and a dishcloth for ¥4,212, and 14 packs including gyudon and karaage plus a dishcloth for ¥5,300.