BYD's kei-class EV “RACCO” went on sale in Japan on 28 July. While its market launch has attracted attention, concerns have also been raised about its development background and its quality and supply systems.
BYD's kei-class EV “RACCO” was launched in the Japanese market on 28 July. About nine months after its concept was unveiled at Japan Mobility Show 2025, it made its market debut as the first imported kei EV.
Development is said to have been led by Hirohide Tagawa (田川博英), a former Nissan engineer, in his role as chief development engineer. The vehicle is reportedly equipped and priced at levels competitive with domestically produced kei EVs, while drawing on the existing parts supply system. BYD has suggested that, if subsidies are available, the vehicle could effectively be purchased in the low ¥1 million range.
At the same time, concerns have been raised about reliability and durability. Reports in China of incidents such as a premium EV's motor falling off while the vehicle was in motion have prompted criticism that quality control is being left to suppliers, as well as a view that parts quality may vary.
Some observers say these issues are rooted in the relationship between high-quality demands placed on parts suppliers and payment terms, as well as differences in on-site quality-control systems. While the RACCO's capabilities are highly regarded, the impression remains that differences between individual vehicles may arise.