This article summarizes why McDonald's continuously launches limited-time offerings and how product development using existing assets contributes to its performance.
McDonald's has been rolling out a succession of limited-time offerings, including 3 types of burgers such as the Pokémon 30th Anniversary Burger, along with limited-time sauces for Chicken McNuggets. The aim is to give new customers a reason to visit.
The company uses existing patties, buns and nuggets, changing the sauces, toppings and serving methods to develop new products. These measures are said to contribute to more efficient restaurant operations and higher profit margins.