Suntory announced that it will raise prices on 364 alcoholic beverage products, including “Hibiki” whisky, for shipments from 1 April 2027. Whisky prices are expected to rise by approximately 2.0%–15.2%, with the company citing higher packaging costs and procurement prices for imported products as the background.
Suntory announced price increases for a total of 364 alcoholic beverage products, including “Hibiki.” The new prices will apply to shipments from 1 April 2027.
Whisky prices are expected to rise by approximately 2.0% to as much as 15.2%, mainly because of higher packaging material prices and procurement costs for imported products.
The announcement is based on the company’s official release, with details of the formal price revisions scheduled to be disclosed by shipment period.