MicroAd has officially launched “UNIVERSE for Campus,” an advertising delivery service for higher education institutions. The service provides integrated support, combining targeted advertising based on location data and web behavioral history with measurement and analysis of visits to open campus events.
MicroAd has officially launched “UNIVERSE for Campus,” an advertising delivery service for higher education institutions, including universities. The company says it has delivered advertising and measured its effectiveness for more than 140 higher education institutions to date, using location data and web behavioral history.
In addition to its proprietary data, “UNIVERSE for Campus” integrates and analyzes a broad range of data provided by more than 220 partner companies and media outlets through its proprietary data collection platform. The service supports initiatives targeting high school students and prospective university applicants, including driving visits to open campus events and raising awareness.
Key features include the use of location data to deliver advertisements to high school students in designated areas, the ability to select and deliver ads directly through major media outlets and apps that high school students use regularly, and reporting functions that show both advertising response rates and actual visits. These capabilities are intended to help institutions assess the cost-effectiveness of their promotional activities and inform future initiatives.
MicroAd says it will continue using UNIVERSE for Campus to support efforts by universities and other higher education institutions to drive visits to open campus events and enhance awareness and brand value.