Hard Rock Cafe and Evangelion collaboration merchandise will go on sale from 3 November. Six items, including a T-shirt featuring the Unit-01 logo, will be available, with sales at collaboration locations and limited promotional gifts announced.
Hard Rock Cafe will sell 6 original merchandise items at its Rock Shops as part of a collaboration with the globally renowned anime “Evangelion.” The collection, titled “Evangelion Unit-01 Logo Collection,” features artwork combining Hard Rock Cafe’s original logo with the Unit-01 logo. The merchandise includes T-shirts, sukajan jackets, caps, pin badges, magnets and shot glasses. The newly created artwork is set in the “Third New Tokyo City,” with the stores depicted in the background. As a special gift, purchasers will receive a special shopper bag, while supplies last.
The products will go on sale on 3 November 2026, with prices varying by item. The Unit-01 logo T-shirt is priced at ¥9,570, the Unit-01 sukajan jacket at ¥66,000, the Unit-01 logo cap at ¥5,940, the pin badge at ¥3,080, the Unit-01 logo magnet at ¥3,080 and the Unit-01 logo shot glass at ¥1,980. Colours may vary by location.