DEEP HOLDINGS analyzed generative AI adoption among Japan’s small and medium-sized enterprises based on the Ministry of Internal Affairs and Communications’ 2025 White Paper on Information and Communications. It found that personal use remains low at 26.7%, approximately half of small and medium-sized enterprises have not established an adoption policy, and the biggest challenge is not knowing how to use generative AI effectively.
DEEP HOLDINGS analyzed the state of generative AI adoption and the challenges facing Japan’s small and medium-sized enterprises based on the Ministry of Internal Affairs and Communications’ white paper. Personal use stands at 26.7%, a low level compared with other major countries.
Approximately half of small and medium-sized enterprises have not established a policy for adopting generative AI, highlighting delays in setting such policies as a key challenge.
The biggest barrier is not knowing how to use generative AI effectively. This underscores the importance not only of providing tools, but also of designing business processes and providing hands-on support.
From the perspective of the real estate industry, DEEP HOLDINGS has indicated that it will focus not only on introducing tools, but also on designing and supporting their integration into business operations.