In a survey by 創作品モールあるる, 67.5% of married people said they “do not” exchange Christmas gifts. Meanwhile, the most common reason for wanting to continue was “wanting to make their partner happy,” while financial burden was the top reason for discontinuing.
創作品モールあるる surveyed 400 married men and women aged 20 to 60 about their views on exchanging Christmas gifts. The results showed that 67.5% said they did not exchange Christmas gifts with their spouse, while a total of 22.0% said they wanted to continue exchanging them.
The top reason for wanting to continue was “wanting to make their partner happy,” at 63.6%, followed by “being happy to receive a gift,” at 48.9%, and “the special feeling unique to Christmas,” at 38.6%. Some respondents also cited reasons such as having established the exchange as an annual pleasure and wanting to value their relationship.
The top reason for wanting to discontinue the exchange was “the significant financial burden,” at 42.4%, followed by “it is difficult to think of a gift every year,” at 36.4%, and “I cannot think of what to give my partner,” at 30.3%. While only 15.2% said they had communicated their intention to discontinue, 45.5% wanted to communicate it and 39.4% planned to do so.
Survey details: the participants were married people, the survey was conducted on 12 October 2026, the method was an online survey, and the number of valid responses was 400. Source: SYSTEM RESEARCH CO.,LTD., “創作品モールあるる.”