The new iPhone 18 has been announced, with a lineup consisting only of the Pro and Pro Max and no base model. Prices start at ¥364,800 and exceed ¥400,000, while the foldable iPhone Duo features a new landscape-folding design and an under-display camera.
The new iPhone 18 has been officially announced, with a lineup consisting only of the Pro and Pro Max and no base model. Prices start at ¥364,800 for the 256GB version, while the higher-end models are expected to cost more than ¥400,000. The weaker yen and surging memory prices are reportedly contributing to the higher prices.
The foldable iPhone Duo features a new aspect ratio with a landscape-folding form factor, combining processing designed to make the crease less noticeable with an under-display camera (UDC).
Practical improvements discussed for the device include stylus support, improved thermal performance and a variable camera aperture. Particular attention was also given to landscape support in apps and the high price, which could hinder wider adoption.
The discussion also highlighted future software expansion, including enhanced AI features and generative AI support for Siri. At the same time, it was suggested that the widespread adoption of foldables will depend on balancing a richer app ecosystem with affordable pricing.