JIMA, an industry group promoting in-house marketing, was launched on 27 October 2026. Its founders are Sony Network Communications, Rakuten Group and Ilgulum, and the lead organizer changed to Nakagawa Noriyoshi (中川典宜).
JIMA was established to share the practical knowledge of in-house marketers across corporate boundaries, jointly consider issues including organizational development, talent development and marketing operations, and promote the development of in-house marketing.
Its future activities will include study groups and subcommittees to facilitate the sharing of insights among companies, as well as industry outreach through research and events. JIMA aims to build sustainable marketing structures in collaboration with external partners.
The lead organizer changed to Nakagawa Noriyoshi (中川典宜), while Sano Sakurako (佐野櫻子) and Sugihara Tsuyoshi (杉原剛) joined as steering committee members, and Ilgulum is responsible for the administrative office. Future plans were also announced, including holding the first study group, conducting a survey to visualize the current state of Japanese companies, and holding a founding conference.
JIMA plans to establish guidance and contact information on its official website and progressively publish activities aimed at promoting and developing in-house marketing.