Since its establishment in 1991, OKINAWA CELLULAR TELEPHONE COMPANY has operated as a locally focused business. In an IR interview, it outlined its growth strategy, including progress in ARPU growth indicators, 5G adoption, and expansion into the agribusiness and healthcare sectors.
As a member of the KDDI Group, OKINAWA CELLULAR TELEPHONE COMPANY provides mobile communications services in Okinawa Prefecture, as well as fixed-line communications, broadband and solutions services, and is pursuing a growth strategy focused on addressing issues facing Okinawa. The company was established in June 1991 against the backdrop of its independence, involving 43 local companies and the planned integration of DDI, KDD and IDO, and it continues to maintain its local focus while upholding its mission as a company rooted in Okinawa.
Its growth strategy centers on deepening existing businesses and expanding into growth areas. It uses communications ARPU revenue as a growth indicator and achieved its target of 95% 5G population coverage ahead of schedule. It is also working to improve communications quality in remote-island areas using an optical submarine cable called YUI. In agribusiness, it introduced smart farming and an integrated environmental control system to ensure a stable supply of leafy vegetables on Minamidaito Island. In healthcare, it developed the smartphone health-management app "JOTO Home Doctor" and began testing personalized advice using local-government data.