The size and growth outlook of Japan's sports nutrition market, along with key trends and participating companies, have been published. The report also presents the market size as of 2025, key segments and trends by channel.
株式会社マーケットリサーチセンター has published a research report on Japan's sports nutrition market. The report covers the market's size and trends, segment-by-segment forecasts and information on related companies, and presents the outlook from the start of the market period in 2026 through 2035.
By product type, sports drinks currently lead the market, while sports supplements are projected to grow at a 9.5% CAGR from 2026 to 2035. Demand for ready-to-drink (RTD) products and smaller bottles is expected to expand as daily hydration and health-consciousness become more widespread. High-protein RTD beverages are positioned as one of the market's core growth areas.
The report identifies expanding cross-industry collaboration, plant-based and hybrid proteins, and intensified amino acid research as market drivers. In practice, collaboration between companies is becoming more active, as seen in Meiji's expansion of SAVAS MILK PROTEIN, the partnership between Leaft Foods and Lacto Japan, and Otsuka Pharmaceutical's strategy centered on Pocari Sweat. Online market growth is particularly pronounced, accelerating multichannel expansion encompassing convenience stores and online channels.
Looking ahead, Japan's market is expected to see a growing shift toward positioning sports nutrition as a daily health-support product. The focus of competition may include active-aging products designed to support functional maintenance among older people, expanded product offerings for women, and the use of D2C and subscription models.