HIRAKI became a symbol of deflation in the early 2000s with its ¥180 sneakers, selling 5.4 million pairs. It has continued to pursue a low-price strategy, and Umeki Takao (梅木 孝雄), 65, is now president, seeking a revival in the era of inflation.
As people, goods and money move across borders with the advance of the global economy, HIRAKI has continued to provide affordable footwear. During the deflationary period, its ¥180 sneakers became a hit, helping the company penetrate the market through low prices.
At the time, sales of the product were reportedly reaching 5.4 million pairs, making it a symbol of the deflationary era. HIRAKI has developed its business around a low-price strategy amid falling costs worldwide and intensifying competition.
Umeki Takao (梅木 孝雄), 65, is now president, and the company is exploring new initiatives, including measures to address inflation amid the turbulent global economy. Its commitment to low prices remains a core company policy.