かならぼ’s EC sales increased to approximately 2.8 times the monthly average over the past 3 months since joining the group. Sales have been diversified across 5 channels, including Qoo10, Amazon and TikTok Shop in addition to Rakuten Ichiba and the official EC site, reducing reliance on any single channel.
MUSCAT GROUP’s consolidated subsidiary かならぼ has significantly expanded sales in its EC business since joining the group in October 2025. The monthly average EC sales over the past 3 months were approximately 2.8 times the level immediately after joining.
Sales have been diversified across 5 channels, combining the main Rakuten Ichiba and official EC channels with Qoo10, Amazon and TikTok Shop, with the aim of generating stable revenue.
On Qoo10, sales surged approximately 7.9 times following promotions timed to coincide with the major “Mega割” sale. On Amazon, optimisation of advertising operations increased monthly sales in July to approximately 10 times the level during the launch period.
Over the past 3 months, Qoo10 and Amazon have grown to account for approximately one-third of total EC sales, and a revenue base less susceptible to fluctuations in any single channel is gradually taking shape.