f-code Inc. added a feature to hachidori, its LINE marketing support tool, that tracks conversions on websites. Conversions can be tracked by installing tracking tags and setting conditions, with aggregation across multiple categories and CSV export also supported.
f-code Inc. announced that it had added a new feature to hachidori for tracking conversions on websites. This enables the tracking and analysis of conversions such as purchases and membership registrations by users who visited a website through hachidori.
The new feature works by installing tracking tags on a website and setting tracking conditions in the hachidori administration panel. Conversions can be tracked based on conditions including page views, button clicks and events at specified times. The feature also supports aggregating conversions across multiple categories, checking total and unique conversion counts, displaying lists of users who converted and exporting the data to CSV.
This makes it possible to visualize which messages and distribution campaigns led to results on the website, compare and analyze the effectiveness of each campaign, and apply the findings to the content of subsequent distributions and segment design. The feature also allows users who converted and users who clicked distribution links to be extracted, enabling its use for repurchase promotion and follow-up distributions.
The release positions the feature as a way to link LINE with the measurement and analysis of website results, supporting the measurement of marketing effectiveness and the improvement of campaigns.