Shiseido's comprehensive makeup brand MAQuillAGE has announced a new brand message and appointed KAZUHA, Hoshi Moeka (穂志もえか) and Yagi Rikako (八木莉可子) as its new muses. The brand movie and key visual were released the same day, and the television commercial is scheduled to air on Nippon Television Network affiliates from the 20th.
Shiseido's MAQuillAGE has announced its new brand message, "You have the power to make the world beautiful," and appointed LE SSERAFIM's KAZUHA, actor Hoshi Moeka (穂志もえか) and Yagi Rikako (八木莉可子) as its 3 new muses. The new movie and key visual were released the same day, and the television commercial will air on Nippon Television Network affiliates from the 20th.
In comments from the new muses, KAZUHA said she hoped to give people an opportunity to recognize their own beauty and gain confidence, while Hoshi Moeka (穂志もえか) said she was honored to have received MAQuillAGE's strength and energy. Yagi Rikako (八木莉可子) said that wearing MAQuillAGE gives her inner color and courage.
The new brand movie depicts the muses moving forward with their convictions in a space featuring the gold motif from the product packaging. The soundtrack is Sala's modern cover of "March of 365 Steps."
The new product launching on the 21st is Essence Cushion EX Bright Glow, available in 4 shades, with refills priced at ¥3,740 and a dedicated case at ¥1,100. It is the first product to feature Serum First technology, which envelops the foundation in serum ingredients, and contains multiple serum ingredients designed to promote a clear-looking complexion.