The automatic emergency braking system market is expected to expand significantly from 2026 to 2035, supported by regulatory mandates. Mandatory fitment in major markets and technological advances are expected to strengthen the demand base, while regional growth trends are also becoming clear.
The global automatic emergency braking (AEB) market is expected to grow at an annual rate of approximately 9.8% from 2026 to 2035, with regulatory mandates supporting demand. AEB is increasingly being made standard equipment on new vehicles in major markets, while integration with advanced driver-assistance systems using sensor fusion and AI is accelerating. The indexed market indicator is forecast to reach approximately 245 in 2035 (2025=100).
Regulatory mandates in the European Union, the US, China and Japan, among others, are forming the foundation of demand. While the market is expanding from luxury vehicles to standard fitment, challenges remain, including cost pressures, supply-chain stability and technology standardisation. Demand is expected to grow primarily in passenger cars, with adoption also expected to expand in commercial vehicles and larger vehicles.
By region, Asia-Pacific accounts for the largest share, followed by North America and Europe. APAC growth is being driven by production bases in China, Japan and South Korea and government initiatives. In North America, efforts by the NHTSA to promote mandatory fitment and insurance incentives are providing support. Europe is the region furthest ahead with mandatory requirements, with rising penetration and stronger pedestrian and cyclist detection as key characteristics.