It was reported that Kotobuki Spirits' market capitalization surpassed Calbee's in August 2026, drawing attention to the company's involvement with LeTAO and BUTTER BUTLER. Its sales are said to be about one-quarter of Calbee's.
In August 2026, news reports highlighted that the market capitalization of Kotobuki Spirits, which specializes in souvenir confectionery, had surpassed Calbee's.
The company's sales are said to be about one-quarter of Calbee's, bringing the difference in scale back into focus.
Kotobuki Spirits operates brands including LeTAO and BUTTER BUTLER and is reported to be increasing its presence in the confectionery sector.
The term "behind-the-scenes company" is sometimes used in connection with this development, making it a topic of discussion both within and outside the industry.