Sales of the oral beauty device “MiiS LIFT BRUSH” have been strong, with first-place rankings in 8 categories, including Qoo10. Cumulative sales from launch through the end of October are expected to reach 3.48 times the initial plan.
Sales of the oral beauty device “MiiS LIFT BRUSH” have been strong, ranking first in 8 categories, including Qoo10’s overall ranking. Cumulative sales from launch through the end of October are expected to reach 3.48 times the initial plan, it was announced.
The product is an electric toothbrush developed by MII S using insights from dental clinics. It is positioned as a new concept that links toothbrushing habits with daily facial-contour care. Its sales channels have expanded to include the official website, EC sites and physical stores.
In terms of sales performance, unit sales in the second half are expected to reach approximately 25,000, about 2.6 times the plan, with full-year sales expected to reach approximately 30,000 units. Expansion of sales channels and brand awareness is progressing. The impact of major sales events such as Mega割 also contributed in October.
The 8 category wins on Qoo10 are viewed as the result of the brand’s producer-led structure and social media-based promotion. The company is expected to continue expanding distribution through physical stores.