Local governments and others are using their low profile to develop tourism PR. One example is a tourism campaign featuring Akita Prefecture’s poster slogan, “Akita Prefecture: Still undiscovered.”
Local governments and others are pursuing tourism PR by turning their low profile to their advantage. They are using photographs, posters and other PR methods to communicate the appeal of their regions and encourage visits.
Posters feature slogans such as “Akita Prefecture: Still undiscovered.” and are displayed as part of tourism campaigns run by the prefecture. These initiatives have been reported by Jiji Press.