HARD OFF CORPORATION CO., LTD. is aggressively opening specialist reuse stores dealing in digital devices, luxury fashion and other categories. It operates 30 stores across 8 formats, mainly in the prefecture and the Tokyo metropolitan area, and aims to attract new customer segments by strengthening its specialist offerings.
Major reuse retailer HARD OFF CORPORATION CO., LTD. is stepping up openings of specialist reuse stores handling specific categories such as cameras. By increasing the level of product specialisation, the company aims to attract customer segments different from its traditional customer base.
The company operates its store network by broad categories, including Hard Off stores handling digital devices and Mode Off stores handling clothing. Since 2014, it has also been opening stores focused on products such as audio equipment, tools and PCs that generate a certain level of sales at its existing stores.
It currently operates 30 stores across 8 formats, mainly in the prefecture and the Tokyo metropolitan area. The specialist formats are being rolled out mainly among customers with experience purchasing reused goods, and the company continues to expand by adding new product categories to its existing sales network.