Hamburger steak is growing in popularity in China, reportedly driven by the expansion of Japanese companies into the market. The strategy is said to center on letting customers watch the food being prepared in front of them.
Hamburger steak is gaining popularity in China. The expansion of Japanese companies is cited as the catalyst, and how the dish is being received locally is attracting attention.
Hamburger steak was reportedly rarely available in China in the past, but its popularity has grown following the entry of Japanese companies into the market.
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