Shu Shu Shu Shu, a sake liqueur jointly developed by Kondo Shuzo, a sake brewery in Midori, Gunma Prefecture, and Open House Group, will go back on sale from 1 October 2026 in a limited run of 200 sets.
The sake liqueur Shu Shu Shu Shu will go back on sale from 1 October 2026 in a limited run of 200 sets. The retail price is ¥6,600 including tax, and it will be sold through the Kondo Shuzo online shop and its head office. The quantity available is 200 sets.
Each set contains 4 liqueurs made with sake and Gunma-grown plum, yuzu and blueberry. An original paper bag is included, designed so that the 4 bottles form a circular pattern when arranged together.
The set combines sake made with Gohyakumangoku rice from Midori, Gunma Prefecture, and a prefectural yeast strain with liqueurs made from plum, yuzu and blueberry, showcasing ingredients from Gunma.
The product was created in 2024 to promote the appeal of Gunma, and this sale will again be a limited re-release.
The related press release provides details of the previous joint development and future plans.