DAY1 of “Hasso Camp,” an exploratory learning program for junior and senior high school students organised by Hakuhodo DY Holdings, was held. Through hands-on idea generation and group work, participants tackled the QUEST of exploring “what moves them.” DAY2 also featured a studio production experience.
Hakuhodo DY Holdings participated in a work-experience program promoted by the Tokyo Metropolitan Government’s Children Policy Coordination Office as part of the “Children Smile Movement.” In August, it held DAY1 under the title “Hasso Camp: Two Days to Foster the Ability to Generate Ideas and Creativity to Derive Unknown Answers.” On DAY1, the junior and senior high school students were divided into 3 groups and began with an icebreaker in which they introduced themselves and wrote down things they liked on sticky notes in 3 minutes.
DAY1 included a lecture on generating ideas, deciding on group names by finding commonalities, an introduction to the ideation process for broadening perspectives, and an overview of the production process through to release. Examples linked to solving social issues were presented, including “HOTAMET,” an environmentally conscious helmet made by upcycling scallop shells. The advertising production process was also explained using the stages of identifying perspectives, co-creation, fleshing out ideas, production and release as an example.
DAY1’s QUEST included a 3-stage framework for identifying what moves each participant’s heart. QUEST1 involved writing down things they liked as specific actions, QUEST2 explored the cause of that “essence,” and QUEST3 involved creating a new future service based on the ideas generated. Each group combined the keywords they had identified to develop a service proposal and ultimately presented its plan.
On DAY2, the participants turned the service proposals created on DAY1 into a hands-on filming and production experience at an actual studio, gaining a sense of the working environment at Hakuhodo Products. An overview of the program was posted on the “Hasso Camp” website. The program was for junior high school students in grades 1–3 and senior high school students in grades 1–3, was held in Akasaka, Tokyo, and was free of charge, with capacity and fees handled through applications submitted by schools.
The latter half of the DAY2 report featured participants’ comments on the enjoyment of thinking as a team, the pleasure of expanding ideas from what they themselves liked to what others liked, and the importance of collaboration. It also introduced a tour of the DAY2 production site and a video filming experience.