A consolidated subsidiary of istyle will reopen the @cosme STORE inside Hakodate Tsutaya Books after expanding the store on 13 November. The store area will increase from 80 tsubo to 95 tsubo, with enhancements to the curated retail area, improved customer circulation and the introduction of a skin measurement device.
The @cosme STORE Hakodate Tsutaya Books inside Hakodate Tsutaya Books in Hakodate, Hokkaido, will reopen on 13 November following an expansion. Operated by istyle retail, a consolidated subsidiary of istyle, the store will be expanded from its previous floor area to improve customer circulation.
The new store will be expanded from 80 tsubo to 95 tsubo, with an @cosme Best Cosmetics Awards section and a sales ranking section located in the center of the store. Curated displays tailored to the seasons and trends, a mini cosmetics section and a sheet mask wall will be enhanced, while the aisles will be widened to accommodate customers using strollers.
The store’s experiential area will also be strengthened. The existing group counseling counter will be reorganized, and self-service touch spaces will be expanded. In addition, the “#肌ミッケ” skin measurement device, equipped with a proprietary recommendation function using @cosme reviews, will be introduced to support the selection of suitable items based on measurement results.
The lighting design will also be revised to improve illuminance and color rendering. PAUL ＆ JOE and SHISEIDO will be added as new brands, with PAUL ＆ JOE opening its first store in Hakodate. In addition to established brands such as ALBION, DECORTÉ and KANEBO, the store will also carry CANMAKE, CEZANNE and KATE.