Honeys Holdings has announced plans to launch the "Honeys Kids" brand for elementary school students in November. The company will introduce affordable, fashion-forward clothing to capture “aspirational demand” among students in grades 4 to 6 of elementary school.
Honeys Holdings has announced plans to launch "Honeys Kids" products for elementary school students. The company plans to introduce affordable, fashion-forward clothing from November, targeting students in grades 4 to 6 of elementary school who want to wear clothing aimed at middle and high school students “sooner.”
In late August, 9 people gathered in a conference room at the company’s headquarters in Iwaki, Fukushima Prefecture, for a meeting to decide on the designs of products for elementary school students to be sold next spring. The discussion focused on the color of the tops, and preparations were under way to finalize the designs.
This move is viewed as part of the company’s efforts to broaden its customer base by expanding into the elementary school market, as well as its long-term brand strategy. Specific details on the future lineup and sales methods are awaited.