This article examines why the Netherlands is chosen as a base for Japanese companies in Europe, along with the activities of Japanese companies in the country and initiatives in new industries. Key factors include the strength of its logistics infrastructure, industry-academia-government collaboration in areas such as food tech, and plans to deploy environmental and hydrogen technologies in society.
The Netherlands leverages its position at the geographic center of Europe and its strength in highly developed logistics infrastructure, including the Port of Rotterdam and Schiphol Airport. Its strong English-language environment, public safety, and reliable regulatory framework also contribute to its appeal as a European base for Japanese companies.
The Netherlands is becoming increasingly prominent as a European headquarters location. The number of Japanese companies based there has reached approximately 701, placing it behind Germany, the United Kingdom, and France in terms of the number of Japanese companies in Europe. Some companies also use the Netherlands to oversee operations across a broader region, including Africa and Asia, while 30 companies have newly established or relocated operations there in the past 18 months.
Efforts to attract high-value-added industries, particularly food tech, are advancing, while the standardization of agricultural technologies worldwide is improving the stability and profitability of exports to Europe. DENSO, Yakult Honsha, and Fuji Oil Holdings, among others, have established local research and development bases to incorporate local expertise.
Environmental measures and the development of hydrogen hubs are also priorities for deployment in society. Under a national strategy to develop the ports of Rotterdam and Amsterdam into hydrogen hubs, plans are advancing to produce green hydrogen locally and supply it to port areas. The Netherlands expects to post its largest-ever trade surplus in 2025, while its export base is expanding to neighboring countries, including through machinery and chemical products.
Challenges include soaring prices, high wage levels, a shortage of housing, and difficulty securing talent. High minimum wages, the high cost of living, and strict employment conditions are burdens for companies, while ecosystems in cutting-edge fields and a stable logistics environment remain enduring advantages.