On 1 October, ウェルネオシュガー launched a new structure following its merger with 東洋精糖 and launched an official X account and giveaway campaign centred on “greetings once again” to express its appreciation. A dedicated webpage was also published to raise awareness of its future initiatives.
ウェルネオシュガー was established through the integration of 日新製糖 and 伊藤忠製糖, and has pursued its goal of becoming a leading company in the refined sugar industry through its subsequent mergers with 第一糖業 and 東洋精糖. As part of an advertising campaign on its website and social media themed around “greetings once again” to express its appreciation to those who have supported the company, it published a dedicated webpage on 1 October outlining the history and future initiatives of the integrated companies.
As part of the launch of its official X account and a commemorative campaign, the company ran a giveaway from 19 October to 1 November, inviting users to follow the account and repost its post. The prizes were a ¥100,000 Hoshino Resorts accommodation gift voucher for 1 person and ¥5,000 Amazon gift cards for 100 people. Details were provided on the dedicated webpage and official X account.
As a diversified sugar company offering brands such as the long-loved “Cup Mark,” ウェルネオシュガー operates not only in sugar but also in functional ingredients, food science and fitness. With the purpose of “unlocking the power and potential of sugar to achieve Well-being,” it will continue to pursue a range of initiatives.