SPIC will hold the experiential pop-up event “My Choice, Lypo-Choice” for its wellness brand Lypo-C at Daikanyama T-SITE GARDEN GALLERY. Over 5 days from 7 to 11 August, visitors can explore “a summer that feels like me” through four choices, with original drinks, photo spots and other experiences designed to engage all five senses.
SPIC will hold the experiential pop-up event “My Choice, Lypo-Choice” at a venue in Daikanyama for 5 days from 7 to 11 August. The event is designed to help visitors discover how they want to spend their summer through a series of four choices, while offering original Lypo-C drinks tailored to those choices.
The venue will feature a wide range of experiences for all five senses, including photo spots, music and a talk show. The key attraction, “My Summer Choice,” will create an opportunity for visitors to encounter “a summer that feels like me” and Lypo-C. The space will also be designed to leave visitors with a lasting impression of their summer memories.
Musician Sakamoto Miu (坂本美雨) and florist Maeda Yuki (前田有紀), who have been appointed Lypo-C “Summer Ambassadors,” will oversee the venue’s creative direction. As Sakamoto’s music plays, visitors can experience their own approach to summer, while a floral space designed by Maeda will provide an opportunity to take photos and experience the brand’s world. A talk show will be held on 9 August, focusing on major choices in life and the small choices made every day.
SPIC’s product philosophy is to “avoid consuming anything unnecessary.” Lypo-C continues to use a simple formulation centered on vitamin C and combined with ingredients such as ceramides and niacinamide.