日本直販 has launched a magnetic necklace as the first private-brand product featuring its official ambassador, the Showa-era popular music group SHOW-WA. Priced at ¥19,500 including tax, it will be sold through the collaboration goods shop on the 日本直販 website.
日本直販 has launched the 日本直販-exclusive SHOW-WA Original Magnetic Necklace as the first private-brand product featuring official ambassadors SHOW-WA and MATSURI, Showa-era popular music and pop groups. The initiative forms part of an effort to create new sales channels through collaboration between a long-established mail-order brand and contemporary entertainment.
The product comes with a dedicated charm and a message card from the customer’s favorite member. While designed for everyday use, it aims to offer the enjoyment of supporting the group and the pleasure of owning a special item. Priced at ¥19,500 including tax, it will be sold through 日本直販’s collaboration goods shop.
Sales will focus on live commerce and social media. 日本直販 plans to use the groups’ official ambassador appointments to create new customer experiences in coordination with its catalogues, web commercials and digital initiatives.
The initiative is intended to raise awareness of 日本直販 and acquire new customer segments by expanding its points of contact with a diverse range of customers, including SHOW-WA’s fan community, live-event attendees and people reached through social media.