Nordic air-quality brand Blueair announced the launch of 3 new products and anniversary colors to mark its 30th anniversary. Limited-edition colors will be available for the DreamWell Mini Humidifier H21, Blue Pure Mini Max Auto, and Blue Signature SP3i, with launches scheduled from autumn 2026 onward.
Nordic air-quality brand Blueair is marking its 30th anniversary with the launch of the DreamWell Mini Humidifier H21, Blue Pure Mini Max Auto, and Blue Signature SP3i. The anniversary colors Aurora Blush and Lavender will be offered for the H21 and Mini Max Auto through Blueair's direct sales channels and select stores.
The DreamWell Mini Humidifier H21 is a compact evaporative humidifier designed for bedrooms, with a diameter of approximately 20 cm. In addition to the standard Coastal Beige and Stone Grey colors, a limited-edition Aurora Blush color will be sold exclusively through the direct-sales site. Launch is scheduled for early November 2026.
The Blue Pure Mini Max Auto is a compact air purifier equipped with HEPASilent technology. It adds Auto and Night modes and displays air quality using 5 colored lights. Filter life has been extended from approximately 6 months to up to approximately 9 months, and the 30YR Limited Edt. Lavender edition, featuring Lavender, will also be launched.
The Blue Signature SP3i adds a new Light Grey color. It is designed to combine deodorization and particulate-collection performance and has received JEMA certification. Launch is scheduled for 30 October 2026.