MM Research Institute's survey found that the average purchase price of a smartphone was ¥81,747, up ¥2,976 from the previous survey and entering the ¥80,000 range for the first time. By model, the average price was ¥114,234 for iPhone and ¥62,612 for Android, with the surge in semiconductor memory prices identified as driving prices higher.
According to a survey released by MM Research Institute, the average purchase price of a smartphone was ¥81,747, up ¥2,976 from the previous survey and reaching the ¥80,000 range for the first time. The survey was reported in the broadcast aired on 16 August 2026.
By breakdown, iPhone was reported at ¥114,234 and Android at ¥62,612, indicating a pronounced price difference between the models.
The surge in semiconductor memory prices was identified as affecting overall pricing, with trends in demand and fluctuations in supply cited as factors pushing up device prices.