Nippon Life Insurance aims to contribute to society through an “安心の多面体” (multifaceted security) that extends beyond coverage to support health, medical care, nursing care and child-rearing. Expanding its business platform by combining digital technology with the power of people will be a central pillar.
Against the backdrop of structural changes such as the declining birthrate, an aging population and the deterioration of local communities, Nippon Life plans to expand its business areas around insurance and strengthen the provision of services that support daily life, including health, medical care, nursing care and child-rearing. President Asahi Satoshi (朝日 智司) positioned addressing social issues as a management priority and indicated that the company aims to create a cycle of value creation that improves social well-being.
As a foundation for transformation, the company is bringing major nursing-care provider the Nichii Group and MDV under its umbrella, while working to resolve regional issues and expand its business platform. This policy will advance initiatives beyond its traditional areas, including securing nursing-care personnel and supporting regional healthcare.
As the next stage, the company has set out the creation of an “安心圏” (community of security) linking diverse services in each region. It will coordinate approximately 100 branches nationwide with local governments and medical and nursing-care providers, positioning them as drivers of regional problem-solving. It aims to connect with approximately 11 million customers through its digital platform and will also use it to provide health and nursing-care information.
The company plans to expand digital touchpoints and change the way insurance is sold. It expects to deliver information directly to customers’ smartphones and use AI to propose services tailored to individual needs. Giving concrete shape to the “安心圏” concept will be an important theme in the 2027 medium-term management plan.