イルグルム[3690]: Advertising measurement platform Ad EBiS launches an "MMM Analysis Feature" to estimate advertising effectiveness not visible from click-only measurement, 28 October 2026 (timely disclosure): Nikkei Company Information DIGITAL

Ilgulum announced on 28 October 2026 that AD EBiS had launched an MMM analytics feature to estimate advertising effectiveness not visible from click-only evaluation.

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The story

Ilgulum, in collaboration with AD EBiS, has launched an MMM analytics feature. The feature is said to enable the estimation of advertising effectiveness that cannot be measured through clicks alone.

The MMM analytics feature is described as comprehensively evaluating advertising effectiveness using data other than conventional click metrics, with the aim of expanding the visualization of advertising effectiveness.

The launch was announced on 28 October 2026, and attention is expected to focus on future operational developments and the expansion of participating companies.

At a glance

Event summaryIlgulum and AD EBiS announce the launch of an MMM analytics feature.

PeriodThe feature was launched following an announcement published on 28 October 2026.

Functions coveredLaunch of an MMM analytics feature that estimates advertising effectiveness beyond clicks.

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