Ezaki Glico will launch a new Ice no Mi flavor, Ice no Mi <Acai Mix>, on 5 October. Adding 1% acai puree and 9% acai extract, the product uses approximately 10 times more acai than the previous version and offers a rich taste that can be enjoyed on its own.
Ezaki Glico will launch Ice no Mi <Acai Mix> on 5 October. Each pack contains 12 pieces of 7 ml, with a suggested retail price of approximately ¥308, including tax. The product makes use of acai's rich flavor and can be enjoyed on its own, while serving variations with yogurt, granola and other foods are also suggested.
The new product was developed as acai has regained attention in recent years. Its formulation combines 1% acai puree with 9% acai extract, resulting in approximately 10 times the acai content of the previous product. It is designed to highlight the ingredients' flavors by combining them with grapes, bananas and other ingredients.
Since its launch in 1986, Ice no Mi has continued to evolve, from candy balls to its current name, as well as through the adoption of pouches and the expansion of its flavors. The new product positions acai as a healthy everyday ingredient and aims to establish it as an everyday preference, primarily among women in their 20s to 40s.
Sales in the first half of 2026 were below the year-earlier period, but the company aims to grow the brand by promoting it throughout the year through combinations of seasonal flavors and other initiatives. Quantities and prices are based on information from the press briefing.