アンドエスティHD aims to shift from a specialty retailer of its own brands to a general-purpose e-commerce platform that also attracts third-party brands. President Fukuda Taisei (福田泰生) described this as the fifth transformation, turning its stores and e-commerce operations into a platform.
アンドエスティHD plans to integrate its store operations and e-commerce business into a single platform. Rather than remaining focused on its own-brand SPA model, the company aims to build a general-purpose e-commerce platform with a diverse product range by attracting external brands.
President Fukuda Taisei (福田泰生) indicated that this shift toward becoming a platform operator would be central to the company’s growth strategy and positioned the transformation as its fifth phase. Citing examples from the men’s apparel retail sector, he reportedly emphasised the company’s consistent willingness to change in order to survive.