NIPPN Corporation announced that its television commercial for the new “Colorful Meals.” brand will air nationwide from 1 October. The lineup comprises 18 frozen one-plate meals combining a staple and a main dish, promoted through 15-second and 30-second versions.
The television commercial for the new “NIPPN Colorful Meals.” brand began airing nationwide on 1 October. The brand message is “Every bite makes your heart leap,” and the commercial expresses the brand’s attention to quality and taste. Titled “NIPPN Colorful Meals. Deliciousness packed in, in, in,” the commercial was produced in 2 versions, 15 seconds and 30 seconds. It is also scheduled to be released on the brand website.
The products are frozen one-plate meals combining a staple and a main dish on a single plate, with a lineup of 18 varieties. The tray design and ingredient placement have been optimized to ensure that the ingredients heat evenly, and the meals are positioned as offering an authentic taste simply by heating them in a microwave.
NIPPN Corporation is considered the No. 1 manufacturer by market share in the frozen meal-kit market. With the new brand, it will promote not only convenience but also its attention to the ingredients and cooking process, communicating new value for everyday meals. The market share is based on cumulative purchase value from May 2023 to April 2026.